VENTURE PROFILE · 2019–2024
Oilfield
Now.
A field-relevant digital platform that combined energy news, employment information and employer marketing for the North American oil and gas workforce.
THE OPPORTUNITY
Centralize the information workers actually needed.
Oilfield Now was created after identifying a gap between scattered job listings, fast-moving industry news and the practical information energy workers used to make career decisions.
The platform brought those needs together while giving employers a credible, field-aware channel for recruitment and brand visibility.
Founder, President & CEO
Mike Vickers
Edmonton, Alberta · North American reach
December 2019 – February 2024
What was built
01
Platform Infrastructure
WORDPRESS · API · SEO
Custom WordPress architecture, API-powered job feeds, employer listings and an SEO-led publishing system.
02
Audience & Distribution
SEARCH · SOCIAL · CONTENT
A multi-channel distribution engine spanning Facebook, LinkedIn, organic search and timely industry publishing.
03
Employer Products
JOBS · CAMPAIGNS · SPONSORSHIP
Featured listings, direct employer advertising, branded hiring campaigns, sponsored content and native advertising.
04
Revenue Model
B2B · AFFILIATE · MEDIA
Employer packages, partner programs, campaign services, affiliate revenue and digital media products.
OUTCOME
Built, scaled and transitioned.
Oilfield Now grew into one of the most visible digital platforms serving the oil and gas workforce. In February 2024, Mike executed a profitable strategic exit while supporting a seamless operational transition, backend continuity and ongoing brand integrity.